Italian fashion trends have lead the way for the last 10 centuries. With brands like Armani, Versace, & Gucci, Italy is a fashion force to be reckoned with.
From fashion history to today’s leading fashion houses and onto the faces that represent the designers names Italian fashion has remained a leader in the industry for the past ten centuries.
Italian Fashion Trends Lead the World
When it comes to fashion trends in Italy they more than often lead the way for the rest of the world. From trend leading textiles, to new fabrics and onto silhouettes that customer’s lust over Italian designers/brands houses many of the best names in the business.
Italian Fashion History
Ever since the 11th century it has been noted that Italian fashion became a powerhouse for other countries to compete against. Italy became not only a source of inspiration but cities such as Venice, Milan and Rome began producing garments, jewelry, and textiles making the Italian economy grow.
For six centuries Italy ruled the fashion industry within Europe, but then the decline hit in the 17th century when designs from Spain, England and France began to take a bigger role. It took Italian fashion until the late ’50s to early ’60s to regain a larger stake in the fashion industry.
Fashion houses such as Prada, Gucci, and Bulgari were founded in Italy in the 19th and 20th centuries. Gucci became a favorite with Hollywood royalty including actresses Grace Kelly and Audrey Hepburn, as well as First Lady Jackie Onassis.
In the late ’70s Milan became Italy’s fashion capital, both Versace and Dolce & Gabbana opened up boutiques in the area, the city continues to grow as designers expand their collections. Today A-list celebrities such as Madonna, Lady Gaga, Rihanna, Beyonce, and Halle Berry are regularly spotted wearing Italian fashions.
Italian Fashion Designers and Brands
Recognizable faces are a major part of designers’ promotional campaigns and each designer brand has their own image to portray.
- Versace is known for being flashy, loud and risk taking so it comes as no surprise that they pick campaign models that reflect that with their personality. Models for the design house have included Madonna, Christina Aguilera, and Kate Moss.
- Giorgio Armani creates collections that give women effortlessly sexy styles so it comes as no surprise the women they choose to be the “face” of their campaigns radiates that same image. Megan Fox, Rihanna, and Victoria Beckham have all modeled for the designer brand.
- Dolce & Gabbana often go for old school glamour when they shoot the seasonal campaigns so both Madonna and Scarlett Johansson were ideal choices for their high end lines.
- Gucci is a long time favorite amongst Hollywood; loyal fans include Jackie Onassis, Grace Kelly, Jennifer Lopez and Drew Barrymore. Previous seasons celebrity models have included the latter two ladies Jennifer Lopez and Drew Barrymore as well as singing sensation Rihanna.
Italian fashion over the years has proved they are a force to be reckoned with as just when you think their time is over and another country might take over they come fighting back.